19% of US Women on Pinterest

Sep 19, 2012 by

New Study Shows 19% of Women in the US Now Using Pinterest

While I’ve noticed that there are quite a few men using Pinterest from the UK, I haven’t seen too many other fellow American men joining up. At least not in the numbers that women have. Strange, considering men as a whole are considered a more visual group among the sexes. However, there’s now some numerical data to back up my assertion that women are flocking to Pinterest to post pictures of favorite recipes, dresses and Johnny Depp. Even my “Men of Pinterest, Unite!” pinboard has been feeling a little lonely lately.

A Pew Internet & American Life Project report confirms Pinterest’s reputation in the US. According to a survey of more than 1,000 adults in America, nearly 20% of women using the Internet are now on Pinterest, compared to just 5% of men. All told, 12% of American Internet users are on the image-based social network, which has surged in popularity in the past year.

You can read more about this phenomenon here.


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