Some Surprises from Pinterest
Several “Pinteresting” things to report today.
Firstly, you may have noticed new categories being added to Pinterest. Tattoos, technology, kids, posters, home decor and cars being among them. It seems that so many people were grouping these things together themselves, that Pinterest decided to make it easier to find them and offer a category for each. I knew I was seeing a lot of tattoos on there, but I’m a bit shocked that it warranted its own category. And the new categories seem (very slightly) slanted towards men’s interests, in fact. I wonder if that’s an attempt at getting more men on Pinterest, or an actual need that is being met? Who knows?
Along those same lines, it seems although WAY more women hang out on Pinterest, more men buy the things they come across. Twenty percent more, in fact. That should change the way marketers have been approaching Pinterest and what they pin on there, knowing that the men are the ones going out and spending the money.
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